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Marketing Manager, WSC Product Management

5.5-6萬(wàn)

北京朝陽(yáng)區(qū)
經(jīng)驗(yàn)不限
本科
全職
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職位描述

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崗位職能摘要 Job function summary As a key marketing role of Advanced Wound Dressing business area, this position is responsible for the full lifecycle product management (excluding R&D) of all products within a business unit, covering market research, product positioning, launch strategy, sales support, and end-of-life planning. The candidate should have a strong background in the medical device industry and be capable of leading a small team to execute cross-functional product strategies. 主要責(zé)任領(lǐng)域Major areas of accountability

Develop and implement annual marketing strategies and promotional plans for all products under the assigned business unit;
Lead new product launch campaigns, including market positioning, competitive analysis, pricing strategy, and channel planning;
Collaborate with sales, regulatory affairs, clinical, and compliance teams to drive product commercialization and continuous optimization;
Collect and analyze industry trends, competitor activities, and customer feedback to generate market insights that inform product decisions;
Manage product portfolio performance, evaluate market success, and recommend product upgrades, iterations, or phase-out strategies;
Plan and execute online and offline marketing events (e.g., trade shows, academic conferences, webinars, digital campaigns);
Manage and develop direct reports to enhance team expertise and execution capability;
Monitor and evaluate marketing campaign effectiveness, optimize resource allocation and ROI;
Provide marketing materials, training, and proposal support to the sales team as needed.

基本任職資格Basic qualifications

Master degree in Marketing, Medicine, Biomedical Engineering, Pharmacy, or related fields.
Minimum 5 years of relevant experience in the medical device industry, with at least 3 years in team leadership roles;
Sales experience is preferred

知識(shí)，技能和能力要求Required knowledge, skills & abilities

Passionate about the healthcare industry and aligned with company values.
Results-oriented with strategic thinking and business acumen;
Strong leadership, stress resistance, and innovation mindset;
Project management experience with ability to coordinate multiple stakeholders
Good presentation and communication skills

工作地點(diǎn)

北京朝陽(yáng)區(qū)東方金融中心

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